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Adopt Brochure Sept 2024
Created this project for FFTA, an adoption agency I am currently working with, to accompany their newly expanded Foster Care program. FFTA had been using the same design and marketing materials since 2007, and they wanted a fresh, modern look to better connect with potential foster families. My approach focused on designing a new brochure that streamlined the messaging by highlighting key points of the text, making it more concise and accessible for the audience. To create a welcoming atmosphere, I introduced a vibrant color palette and updated the layout for a smoother, more enjoyable user experience. While the design was refreshed, I ensured that core elements, such as the original logo and important information, were preserved to maintain brand recognition and continuity. This project not only reflects FFTA’s evolving mission but also aims to resonate with families in a more engaging and meaningful way.
Brochure: