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JUKE BOX May 2024
Jukebox is a sustainable, caffeine-based energy drink brand developed in collaboration with Fiona Sullivan and Fahim Rahman. It offers sustained energy through real fruit juice, making it a smooth start to the day. As part of a Computer Graphics brand identity project, we were tasked with creating a brand based on the theme of 'caffeine.' From concept to execution, we developed Jukebox, designing original packaging and illustrations with distinct colors for each fruit.
Targeted at the 18-25 college demographic, Jukebox blends a modern, fun aesthetic with flavors ranging from traditional to exotic. We focused on variety packs to give customers the freedom to choose their favorites. The brand draws inspiration from 1930s jukeboxes—music vending machines named after the lively 'jukes' (small eateries with music and dancing). This connection, combined with the playful nod to 'juicebox,' made Jukebox a perfect fit for our concept."
- HTML and CSS used to build website
Visual Identity:
JukeBox embodies a vibrant and playful visual identity, combining bright, bold colors with dynamic imagery of exotic fruits. The brand's logo and typography evoke a sense of fun and energy, reflecting the caffeine-boosted refreshment it offers. Each product flavor is represented by a unique, eye-catching color palette that aligns with its fruit component, making the product line visually cohesive yet distinct. The blend of vintage inspiration from classic jukeboxes with modern design elements gives the brand a nostalgic yet fresh appeal, targeting a youthful audience. JukeBox’s packaging and website design convey a sense of movement and rhythm, playing on the musical theme to create a lively and energetic atmosphere. The use of clean, rounded fonts and playful product names further enhance its approachability, aiming to fit seamlessly into the busy lifestyle of college students.
Snapshots: