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    @alexavaladez


    Date: May 2024
    Role: Brand Concepting, Visual Identity, Packaging Design, Web Design (HTML/CSS)
    Collaborators: Fiona Sullivan, Fahim Rahman
    Tools: Illustrator, Photoshop, HTML, CSS

    Overview

    JukeBox is a sustainable, fruit-based energy drink brand created for a Computer Graphics identity project based on the theme of caffeine. Designed for college students aged 18–25, the brand delivers long-lasting energy through real juice blends, offering a smooth and natural boost.


    Concept

    Inspired by 1930s jukeboxes—music machines that brought rhythm and energy to public spaces—we aimed to infuse the brand with that same sense of movement and nostalgia. The name also plays off “juicebox,” giving it a playful, youthful twist.


    Design Approach

    • Developed a retro-modern visual identity that appeals to a college audience
    • Designed custom packaging with vibrant fruit illustrations and bold color palettes
    • Created a flexible variety-pack system emphasizing flavor choice
    • Built a responsive HTML/CSS website to extend the brand digitally
    • Used clean, rounded typography and upbeat naming to enhance approachability

    Outcome

    JukeBox successfully combines nostalgic cues with contemporary design to create a brand that feels both familiar and fresh. Its cohesive yet varied visual system emphasizes individuality while maintaining a strong overall identity, ideal for the fast-paced student lifestyle.